What I Learned About Success from an Email Sequence
#StreamLeader Report 005
Can you believe what I learned about struggle and success from watching a friend plan an email sequence?
My good friend Kim Doyal and I were talking the other day about promoting my book launch when she had an idea for 5 days of emails.
Within minutes, Kim had it all outlined. The purpose, subject, content ideas and call-to-action for each of the 5 emails. My jaw dropped in amazement.
Now I already considered Kim my go-to email authority. Her #FtheHustle newsletter is a must-read. Her talks and courses on email marketing might be the best in the business.
But seeing her move from idea to game plan in minutes — with my content — was a revelation.
I had always associated email marketing with the technology and rules needed to manage opt-ins and lists and set up automations. Not what I wanted to focus on. Frankly, the thought of struggling to learn that side of things scared me off.
Now I saw just how creative, fun and strategic setting up a plan and composing an email sequence could be.
I told Kim how cool it was to watch a talented pro work in her zone of genius. Her concept had materialized into a concrete plan in minutes.
There was something almost magical about the way it came together.
Always blunt and brutally honest, Kim said, “Well, it wasn’t always this fast. I’ve done a lot of these.”
When we see someone with great talent — could be an athlete, musician, marketer, creator or entrepreneur — they can make their work look almost effortless as though their natural talent was the only reason for their success.
Talent matters. But what we don’t see, and can easily forget about, are the hours of work they put in struggling to master their craft.
Had Kim given up when it might have taken her a half-hour or an hour to map out a sequence or stopped when new technology came along that required a learning curve, she wouldn’t have reached the point where someone could marvel at how easy she makes it look.
It looks easy today because she was willing to stick with it when it wasn’t easy at all.
Getting my first book published has been a struggle and a lot of sleepless nights. Having the content was only a small part of what it takes to go from draft to launching on Amazon.
My next book will be easier and faster because of what I learned in the process of doing this one.
100 Livestreaming & Digital Media Predictions will be available on Amazon for $0.99 starting on Wednesday, July 28. Read the first chapter for free today.
Terrific Tools ⚙️
- DIY Graphics for Your Book: I’ve tested a lot of self-publishing tools in the process of finishing a book and one of the best is Book Brush. Thanks to Dale Roberts of the Self Publishing with Dale YouTube channel for the recommendation. Book Brush is the easiest way to create professional ads & social media images for your book. Of course there are a lot of great graphic design tools out there, but if you want to save time (believe me, every second counts when facing a book launch) and get great-looking templates, mockups, and even video trailers specifically designed for authors, Book Brush gets the job done. Try the free account and use the code ROSSBRAND to save 15% when you upgrade. That discount is good for the life of your account.
Around the Universe 🌌
- Did I mention 100 Livestreaming & Digital Media Predictions will be available on Amazon starting on Wednesday, July 28th and priced at $0.99 on launch day? Get early access to the first chapter for free at LivestreamUniverse.com/RossBook.
- Our Livestream Universe Mastermind Beta group is meeting for our second monthly strategy session and group coaching at 8:00–9:30pm ET on Tuesday, July 27. It’s $20 per month while we’re in Beta. Register at MonetizeLive.VIP.
Watch & Listen 🎬 🎧
- I’ll be a guest to talk about the book launch and the future of digital media with several talented hosts on Wednesday, July 28: at 9:30am ET with Marco Novo; at 3:30pm ET with book contributor Kevin Kolbe; and at 6pm ET with book contributor Jim Fuhs, his co-host Chris Stone and some special guests who are featured in the book.
- Sunday, July 25 at 7pm ET, I’m joining Patricia A. Murray on the TV Skywriter show to talk about livestreaming and the book.
